Pricing
Focused entry, wider ecosystem when you want it.
Behavior is the focused tracking surface. The full app adds broader friction views, planning, and therapies around it.
Upshft Friction Lab — Behavior starter
A focused way to use Upshft Friction Lab — Behavior without needing the full workspace on day one.
$0/ forever
Start for free
- Unlimited daily use on this surface
- Low-friction login and return flow
- Shared Upshft account across web and mobile
- Focused access to Upshft Friction Lab — Behavior
Most popular
Full Upshft Pro
The full app with Upshft Friction Lab — Behavior, the rest of the surfaces, and the broader connected workspace.
$4/ mo
Open full app pricing
- The complete planning, friction, and therapy ecosystem
- Cross-surface workflows inside one app
- Guided and quick therapy tools
- More room for notes, collections, and customization
Frequently asked questions
Can I use only Upshft Friction Lab — Behavior?
Yes. This limited subdomain is intentionally focused, so you can stay inside Upshft Friction Lab — Behavior when that is enough.
When should I open the full app?
Open the full app when Upshft Friction Lab — Behavior needs to connect with planning, Friction Lab, or other therapy surfaces in the same workflow.
Are these focused surfaces SEO pages or separate products?
They are focused entry points into the same Upshft ecosystem. Your account and app access stay connected.
Choose the level of support you need today.
Start on Upshft Friction Lab — Behavior, then move into the full app whenever you want the broader system.